We often find ourselves drawn to images of perfect, glowing skin. But rarely do we get to see what real beauty looks like. That’s why we should take a moment to recognize and celebrate the inclusive makeup brands that represent a broader scope of beauty. By challenging traditional beauty standards and encouraging diversity, these brands are taking part in a much-needed renaissance of real beauty. Let’s take a look at the beauty of diversity and the brands that make it possible!
1. Going Beyond the Status Quo: Celebrating Inclusive Makeup Brands
The beauty of makeup is that it’s rarely bound by any set rules. That’s why it’s so wonderful to celebrate brands that are breaking away from traditional status quo. Brands that are not just another name on the shelves, but ones that honor inclusiveness.
From recognizing and supporting the beauty of different skin tones to providing foundations of varying shades for covering melasma, all are celebrated at these brands. Here are some of the go-to favorites:
- Liam Biology: An all-natural cosmetics brand that fiercely opposes animal testing. They design products that are both gentle and effective, offering a wide array of shades to match different skin tones.
- PAPAYA Cosmetics: With their diverse range of foundations and mascara wands, PAPAYA Cosmetics is dedicated to creating a space for individuals to feel even more beautiful. They value inclusivity and sustainability.
- Ehomy: Ehomy creates makeup that not only aids in concealing skin concerns but also actively works towards lightening them over time. They believe in being kind to the skin while achieving beautiful makeup outcomes.
Makeup should be about having fun with various beauty looks and being kind to ones self in the process.
So, go ahead and try something from these brands and enjoy celebrating what it means to feel included and accepted, while unveiling your individual beauty.
2. Diversity and Inclusivity in the Beauty Industry
The beauty industry is experiencing a diversity and inclusivity revolution. Cultural norms are changing and consumers are increasingly demanding that beauty products and services represent its diverse and varied user base. Here are just a few ways the industry is responding to its customers’ needs:
- Breaking Up Normative Beauty Standards: Companies are introducing a bounty of new products and services that challenge the traditional beauty standards, such as hyper-realistic and three-dimensional digital avatars that can show how makeup and hair products look on different skin tones. This is helping to create a universe of looks that represent all cultures and ethnicities.
- Inclusive Advertisements and Campaigns: From broadening the range of models and influencers used in campaigns to actively amplifying voices from minority communities, companies are tapping into the powerful drivers of identity-based loyalty. Give customers the chance to feel included and represented, they’ll stay loyal to brands.
- Extended Product Variations: Many beauty companies have taken meticulous care to create an extended range of natural colors for foundations, lipsticks, and eyeshadows. Shades and finishes representing people with different hair textures, skin tones, and undertones are being welcomed around the world. This allows everyone to find their own power of self-expression and connect with the product, giving all users a place to belong.
- Responsible Recruiting: Brands are taking a more proactive approach to inclusive hiring policies, recruiting specifically for talent that reflects the diversity of today’s global population. This has opened up access to powerful, untapped networks of creatives from diverse background to participate in the creative process.
The beauty industry is embracing its inclusiveness mission, making sure all cultures and backgrounds are being taken into consideration when it comes to beauty. Companies have realized that for lasting success in an ever more diverse global market, embracing inclusiveness and addressing diversity concerns is key.
3. The Power of Representation: Why Inclusive Makeup is So Important
When it comes to makeup, it’s important for brands to represent our diverse world through their offerings. Inclusive representation is an incredibly powerful way to send a message, while also allowing everyone to feel included when shopping for cosmetics. Here’s why inclusive makeup is so essential:
- Norms are challenged. Representation for all can help to move society away from beauty standards and create any level playing field. This helps to celebrate natural beauty over a rigid set of arbitrary rules.
- Diversity is celebrated. Inclusive makeup offerings allow people to connect to their own individual beauty and give confidence to those who have been wrongly excluded from the conversation in the past.
- Authenticity is key. Inclusive makeup can be helpful in a variety of ways, encouraging people to express themselves authentically and feel accepted for who they are.
In today’s world, representation is crucial. Not only does it provide an important platform for learning, but it also allows makeup brands to recognize the beauty in different skin tones, genders, and cultures. This allows shoppers to find the right product that fits their unique needs and celebrates their individual beauty.
Open recognition of all forms of beauty, as well as measures taken by cosmetics companies to create inclusivity within their product lines, is a huge step forward and an invaluable act of validation.
4. Spotlight on Some of the Most Popular Inclusive Makeup Brands
If you’re looking for a beauty brand that celebrates individuals of all colors and genders, there’s no better place to turn than inclusivity makeup brands. From bold shades for deep skin tones to products that make everyone look and feel beautiful, these brands have you covered! Here’s a look at some of the most popular inclusive makeup brands:
- Fenty Beauty: Rihanna’s cult line, Fenty Beauty, caters to all skin tones, from their vast range of foundation shades to their universally flattering lip and eye colors. In 2020, the brand also opened its own Pro Filt’r Virtual Try-On experience which allows customers to see how their makeup will look on themselves before they buy it.
- KVD Vegan Beauty: Founded by world-renowned makeup artist Kat von D, KVD Vegan Beauty is a cruelty-free brand with a variety of foundation shades for every undertone. They also offer a wide range of other makeup and beauty products like eyeshadows and mascara, so you can create a complete makeup look.
- Glossier: Glossier’s beauty line was designed to be simple, natural-looking, and easy to use for everyone. The brand offers a full range of skin care products as well as makeup staples like blush, brow pencils, and more.
- NYX Professional Makeup: This affordable cosmetics brand has products to fit every face and budget. NYX Professional Makeup carries everything from setting sprays to foundation and lipstick to meet everyone’s needs.
No matter which brand you choose, there are so many amazing inclusive makeup brands out there offering incredible products for everyone. With their unique formulas and wide range of shades and colors, you’re sure to find something perfect for you!
5. Spread the Word: Becoming a Champion for Inclusive Beauty
Inclusive beauty is a movement we should all care about. Join the campaign and become a champion for its values. Here are five simple yet effective ways to help spread the word:
- Talk to your friends, family, and other people you know about the importance of championing inclusive beauty.
- Promote and highlight companies that are championing inclusive beauty—share their stories and values on social media.
- Organize local events to bring attention to the subject of inclusive beauty and to address the importance of promoting its values.
- Write letters to the editors of newspapers and magazines to discuss the importance of this movement.
- Learn more about the movement by reading its core values and standing up for its players and supporters.
These small things can add up to make a significant difference. Everyone should have the power to express their unique beauty. Let’s all come together to make a real impact.
You can create an inclusive beauty group in your area that will work to put together events, raise awareness, and advocate for all. You can also set up a blog or podcast to share your own stories on the topic.
These may seem like small steps, but taken together, they make a big difference in bringing this dream of inclusive beauty to life. Spread the word and become a champion for inclusive beauty today.
The beauty of diversity should be seen in all aspects of our lives. Whether you’re shopping for makeup in the grocery store or a cosmetics boutique, we can all practice our commitment to inclusion and celebration of different identities, appearances, and cultures by choosing inclusive makeup brands. Allowing everyone the opportunity to release their inner beauty is truly worth celebrating.
